Here at Fleurtations, we believe in the power of plants. Especially their power to create show-stopping displays for passers-by.
But what makes plants so special? And why are they worth including in your retail space? In the competitive world of retail, brands are constantly seeking innovative ways to attract customers and boost sales. Incorporating plants within your store can have numerous positive impacts on influencing the purchasing decision of customers and the productivity of employees.
Plants in retail spaces
From creating a welcoming environment for customers to enhancing brand identity and differentiation, the many benefits of inviting plants into retail spaces are well-documented. The presence of plants and greenery in retail spaces is increasingly being recognised for its potential to positively impact customer experience and ultimately drive sales.
In this article, we’ll explore some of the key benefits of adding plants to your retail environment and discuss how you can incorporate them to enhance the shopping experience of your customers.
Looking to rejuvenate the visual appeal of your commercial space this year? Contact us today to get the ball rolling.
Creating a welcoming environment for customers
One of the key benefits of welcoming plants into retail environments is their ability to create an inviting atmosphere through visual appeal.
A well-designed plantscape adds a touch of natural beauty, making the space more visually appealing to people passing. Biophilic retail is a growing trend with the presence of lush greenery having a calming effect on visitors, making them feel more relaxed and comfortable.
This pleasant ambience encourages customers to associate positive emotions towards your brand and spend more time in your retail space, increasing the chances of making a purchase.
Enhancing differentiation and brand identity
With the ever-growing nature of the retail industry, brands must find creative ways to stand out from the crowd.
Incorporating biophilic design into the retail space can be a powerful tool for differentiation and brand identity. A store with a carefully curated plant display demonstrates an attention to detail and a commitment to creating a unique experience for customers.
This distinctiveness helps establish a strong brand image and fosters a positive perception among consumers, setting the brand apart from competitors.
Bringing life to the shopping experience
Shopping is not merely a transaction; it’s an experience.
Customers are looking for more than just products; they seek an enjoyable and memorable shopping journey. Integrating plants into the retail setting contributes to this enhanced experience. Plants can be strategically placed to guide customers through the store, creating a natural flow and helping them explore various sections.
Additionally, the colours and textures of plants can create a visually engaging environment, capturing shoppers’ attention and motivating them to explore further.
Encourages consumer purchase behaviour and impulse buying
When customers feel comfortable and engaged, they tend to spend more time in a store. Plants act as natural attractions, drawing customers to different sections and encouraging exploration.
As customers linger, they become more exposed to a variety of products and are more likely to make impulse purchases. Retailers can strategically position merchandise near plant displays to maximise the chances of converting browsing into buying.
Improved air quality and customer well-being
Plants are known for their ability to purify the air by removing pollutants and releasing oxygen. In crowded retail spaces, where air quality can be a concern, the presence of plants helps create a healthier environment for both customers and employees.
Cleaner air promotes a sense of well-being, making visitors feel more comfortable and inclined to spend more time in the store.
It has been well-documented that exposure to greenery can have a positive impact on mental health, reducing stress and improving overall mood.
Happy and relaxed customers are more likely to associate positive emotions with your brand and return in the future.
Biophilic design presents unique marketing opportunities
Plants not only enhance the physical environment but also provide marketing opportunities for businesses, regardless of their industry.
Retailers can leverage the aesthetic appeal of plants to create eye-catching displays and visually appealing merchandising arrangements. By incorporating plants into their physical branding and marketing strategy, businesses can reinforce their connection to nature and sustainability, appealing to eco-conscious consumers and therefore a wider audience.
We live in a world of social media, and having a show-stopping plantscape in your retail space could encourage customers to share pictures on social platforms. This creates a buzz around your brand with the potential to attract new customers and cultivate a loyal following.
Do you want the benefits of biophilic design in your retail space beyond the aesthetic appeal?
We’re botanical experts, with 30 years of experience in designing and installing bespoke plantscapes. We work with you to design something that’ll add a wow factor to your space – regardless of your budget.
Get in touch today to find out what we could do for you.